VOC Management
Traceability to starting requirements
Sure, you can load your key customer and consumer requirements into almost any system, but how do you know what they are based on? With Cockpit, you can maintain maximum traceability from the qualitative front end interviews and surveys that you conduct with your customer or consumer, to the design actionable requirements that drive rigorous performance and analytical testing. Cockpit has unique capabilities such as its DataCube and Affinity diagrams to manage structured interview guides, structured sticky-grouping exercises, and structured Voice-Of-The-Consumer ranking in a way that connects this critical front-end knowledge to the detailed design & qualification process that follows. You will be able to slice, group, and weight your consumer knowledge to drive out insights that will serve as the traceable foundation for your product's competitive edge!
Your interviews are your investment
- Preparing Interview Guides
- Conducting them
- Managing the responses
- Ingesting the results
- Consolidating the opinions
- Getting to clear statements of Need
- Assessing, voting and Ranking them…
IT’S ALL A BIT TRICKY and TIME CONSUMING
Cockpit Guides You Through Your Interview Process
Use one of many Cockpit templates to guide you through Interview Guide creation and response processing. Step by step instructions in the template will lead you through the process. Click on the link and MS Word is loaded so you can write your interview topics and questions.
The Cockpit organizes the results automatically.
Slice and dice the results by geography, etc. Cockpit has a built in DataCube tool for exploring results.
You can use our "affinity grouping" tool, or any other approach you prefer to consolidate consumer inputs.
The affinity grouping tool is an electronic rendition of Sticky Notes. The Cockpit creates them, and your team drags them around into groups.
After learning all you can from the interview results, your key findings and bottom line market “statements” are documented automatically.
Using another Cockpit template (or your own), market discoveries can be translated into bottom line VOC to communicate with Engineering.
VOC Voting is an option for improving the way VOC are communicated to Engineering.
You can export the complete results of your consumer/customer research and requirements definition to the MS Word template of your choosing with one click.
